Digital Marketing

We believe brands that are well connected to their customers enjoy increased value, greater loyalty and improved acquisition. However, building a connected brand isn’t easy. If it were, more brands would be doing it. It takes a strong brand strategy and an equally strong plan to bring it to life. It takes access to data and insights that are essential to informed decision-making. It takes the right mix of disciplines to meet business needs while creating the optimum customer experience. And, it requires a holistic approach, using bought, earned, owned and shared media to create a fully integrated engagement plan. But, where to start?

Our Digital Marketing Process

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listen

Listen and learn. (Not you, us.) That’s the first thing we do. We listen to you. We ask you questions. We learn what your goals are and what it will take to reach them. We study your brand, explore your industry and get to know your customers.We also scope out your rivals. We figure out exactly what they’re up to. What they do, say, and why. .
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Plane

With all due respect to Nike, we never “just do it.” While that may be a great strategy for starting a jogging routine, it’s no way to think about an integrated marketing strategy. So we think about it first. A lot.With our research done, the planning process turns that information into a clear set of consumer insights, user objectives and business goals.

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Create & Iterate

At this point, we’ve strategized, quantified and analyzed. We get it. We get your customers. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. This is where the magic happens.Creative, social, search, tech, the account guys, our clients — we all work together.

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Execute

This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies areimplemented and campaigns launched. Devils hidden in the details are found, and exorcisms performed. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content.
SEO

Measure

We‘ve got something to prove. We’re an agency not an art house. When we create something that moves people, it’s so we can move them to our clients’ brands. When we inspire people, it’s so we can inspire sales. Our work is designed to work. In the Measure Phase we make sure it does.
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Optimize

In a real-time world there’s no time to rest. You’ve got to keep moving. We never sit back and just admire our work because we’re constantly looking for ways to make it better. We use the data and results to optimize and improve the final product.The closest we get to “looking” back is when we measure the effectiveness of our work.

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